Beauty & Personal Service
You're Great at What You Do. But Is Your Customer Experience?
For stylists, estheticians, nail artists and personal service pros who want the business to feel as good as the work.
Read the guideCourses & Ebooks
The library
Short, direct guides built from real client work. Start with a free title and see whether the way I think fits the way you run your business.
Free Guides
Written for your industry, no cost
Four guides, one for each kind of business I work with most. Not sure which fits, or where to start after reading it? Take the two minute assessment.
Food & Hospitality
The Food Is Extraordinary. Is the Visit?
For restaurants, bakeries, caterers and food entrepreneurs whose product is excellent and whose experience is inconsistent.
Read the guideCoaches & Consultants
They Hired Your Expertise. They Stay for the Experience.
For coaches and consultants who deliver real transformation but rarely get the referrals that should follow it.
Read the guideRetail & Boutique
A Store Worth Looking At. A Store Worth Returning To.
For boutique and shop owners who curated something beautiful and want every touchpoint to match it.
Read the guideTell me where to send it
Choose a free guide and it will arrive in your inbox. You will also get occasional notes on customer experience. Nothing crowded, nothing sold twice.
Paid Titles
Go deeper
From Complaint to Loyal Customer
A recovery framework that turns the worst moment into the reason they stay.
$25
BuyThe Consistency Code
How to deliver the same experience on your best day and your worst one.
$30
BuyScripts That Sell the Experience
Language your team can use that sounds human and still moves the sale forward.
$22
BuyManaging the Customer Facing Team
Coaching, accountability, and standards for the people who represent you.
$35
BuyThe Onboarding Experience
The first thirty days with a new customer, designed on purpose.
$28
BuyKnow Your Customer
Practical research methods for owners who do not have a research budget.
$15
BuyBuilding a Brand People Trust
The long work of reputation, broken into steps you can start this quarter.
$45
BuyFree Classes
Emotional intelligence, taught free
Emotional intelligence is the quiet engine behind every good customer interaction, so I teach it at no cost. Live sessions for owners and customer facing teams, open to anyone willing to show up. Every other course I build is customized to your business, your people, and the experience you are trying to create.